OUR MISSION

At Maadify, our mission is to transform the way organizations interact with applications by leveraging cutting-edge AI and agentic software.


We aim to boost efficiency, helping businesses thrive in the digital age.

Who we are

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Edward Kobloth

Edward Kobloth is the CEO and Co-Founder of Maadify. He founded Maadify to help organizations usher in a new paradigm of application development by providing AI solutions to help remove the "SaaS sprawl" that encumber many enterprises. Prior to Maadify, Edward has ran product and platform strategy for many enterprise SaaS solutions including Retail, Production and Manufacturing Management.

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Nicole "Niki" Antonelli

Nicole Antonelli is the dynamic COO and Co-Founder of Maadify. With a wealth of experience in B2B + B2C Merchandising, Niki has masterfully orchestrated merchandising strategies for a diverse range of organizations, from nimble startups to Fortune 500 giants. Her exceptional expertise lies in building and leading high-performing teams to develop and implement cutting-edge merchandising software within the SaaS space.